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Sasha Murrie

Founder / Director

With over 15 years in brand-side retail eCommerce, I've honed my digital expertise through key leadership roles and private consulting. Notably, I spent 7 impactful years as General Manager - eCommerce for Rodd & Gunn, steering the brand's digital strategies and enhancing their online presence globally.

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During my tenure with industry leaders including The Body Shop, Myer, The PAS Group, TXO by Tiffany Hall, I have gained invaluable insights into the complexities and opportunities of online retail. These experiences, coupled with my deep-seated motivation for eCommerce, fuelled my vision for journeyflow.

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Born from a blend of online shopping addiction, a dash of frustration, and a wealth of industry experience, journeyflow is my commitment to transforming the way brands approach and optimise their customer experiences.

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Let's embark on this journey together and make your eCommerce venture a seamless and unforgettable experience for your customers.

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